The Hidden Job Market
If you're only applying to job boards, you're missing out on 80% of opportunities. Most roles are filled through referrals and internal networks before they ever appear on LinkedIn or Indeed.
Informational Interviews
Don't ask for a job. Ask for advice. Reach out to professionals in your target industry with a simple message: "I'm interested in your field and would love to hear about your journey." most people love talking about themselves.
LinkedIn Engagement
Don't just lurk. Comment on posts by industry leaders. Share your own insights. Building a "personal brand" isn't just for influencers; it helps recruiters find you.
Pros
- Access to unadvertised roles
- Direct line to hiring managers
- Gain insider company knowledge
- Higher chance of interview if referred
Cons
- Results are not immediate
- Can feel awkward or transactional if done poorly
Best Practices
Give Before You Get
Share helpful articles, congratulate them on wins, or offer value before asking for a favor.
Personalize Connection Requests
Never send the default LinkedIn invite. Always mention a specific detail about their profile or work.
Real-World Examples
Outreach Message Template
Hi [Name], I've been following your work on [Project/Topic] and found your recent post about [Subject] really insightful. I'm currently pivoting into this field and would love to ask 2 quick questions about your experience. No pressure! Best, [Your Name].